Instagram is a popular social media platform launched in October 2010 by Kevin Systrom and Mike Krieger. Initially designed as a photo-sharing app, it quickly gained popularity due to its simple interface and unique filters that allowed users to enhance their pictures. In 2012, Facebook (now Meta Platforms Inc.) acquired Instagram, which further boosted its growth and integration with other social networks. The platform allows users to share photos, short videos, and stories (24-hour posts), as well as connect with people globally through likes, comments, and direct messages. In recent years, Instagram has expanded its features to include IGTV for long-form videos, Reels for short, entertaining clips, and a marketplace for shopping. These updates have helped it compete with platforms like TikTok and YouTube. Businesses, influencers, and creators widely use Instagram as a marketing tool, leveraging its large user base for brand promotion and engagement. The app uses algorithms to personalize content, showing users posts and reels based on their interests. With over two billion active users worldwide, Instagram has become not only a source of entertainment but also a powerful tool for digital marketing, e-commerce, and personal expression in today’s online culture.